Our Story
Naybal was founded by Francesca Ponzo, a beauty obsessive who, ashamed of her curly hair and unsure how to properly care for it, didn’t wear it down for 15 years. After moving to London from Italy, she discovered a broader range of haircare options, but after trying a large number of the products available, soon realised there were still no brands that were effective, made using botanical ingredients (with only essential synthetics added for safety and stability), and that were accessibly priced.
Naybal fills the gap between functional and organic: it creates vegan products that are over 90% naturally derived and inspired by the concept of balance.
Our Mission
Naybal fills the gap between functional and organic.
By creating premium, vegan products that are efficient and effective, Naybal offers a haircare system that simplifies routines by eliminating unnecessary steps and complex formulas.
Forget airbrushing.
Forget overly complex formulas featuring trend-driven, fad ingredients
Naybal is about products that are effective, elegant and natural, so you can feel confident and comfortable just as you are.
Our Packaging
Our packaging is as carefully considered as our products.
We don’t use any virgin plastic, instead choosing 100% recycled plastic to respect our environment, while ensuring that our formulas and ingredients remain optimised and intact.